Brand Guideline Creation

A brand guideline is the rulebook that keeps your business looking like itself, whoever is designing the flyer or building the website. We document your logo, colours, type and spacing in one clear PDF.

Who it's for

• Businesses working with several designers, printers or agencies
• Growing teams where staff create their own social posts and documents
• Organisations preparing for a website build, rebrand or larger marketing push

What you get

• Logo rules: approved versions, minimum sizes, clear space and examples of misuse
• Your colour palette with values and guidance on where each colour is used
• Typography: chosen typefaces, how headings and body text are set, and fallbacks
• Spacing principles that keep layouts consistent
• Application examples showing the brand on real items
• Everything delivered as a single PDF you can share with anyone

What we need from you

• A short brief on what you do and who you serve
• Your logo files and any existing colours or fonts
• References you like, and examples of materials you already use

How it works

1. You send your brief and existing brand assets.
2. We review what you have and agree what the guideline needs to cover.
3. We draft the guideline and share it for your comments.
4. We finalise and deliver the PDF.

Why LaunchPad

• Written to be used by people who are not designers, in plain language
• Practical application examples rather than abstract theory
• Pairs with our logo design and colour selection services if you are starting from scratch

Frequently asked questions

Do I need a logo before ordering this?

It helps. If you do not have one yet, you can add logo design to your quote and we will build the guideline around the final mark.

Can the guideline be updated later?

Yes. As your business grows, sections can be revised or extended.

Who should receive the guideline?

Anyone who creates materials for your business: staff, freelance designers, printers and web developers.